Often, a newly announced model or a model revision is eagerly anticipated. This anticipation leads to discussions, media presence, and excitement. However, the result is often rather disappointing. "New with cornering ABS," "five-way adjustable traction control," "revised windshield," "4 more horsepower." What I'm getting at is: nothing has been heard about the Benelli 752S in the last five years. The reason? Benelli consciously avoids updates. Following the motto: If it works, don't change it. Points for authenticity and sustainable marketing. But are there areas where an update in 2024 would be necessary, or does the Benelli 752S remain an evergreen?
Of course, you can always find flaws and points of criticism if you look for them. Or you don't find them - like traction control, which is missing in the 752S. Also, the display is touted on Benelli's homepage in a "modern high-tech look," while I would personally use the color display more as a retro-synthwave music mix background image. The lights that indicate turn signals, fuel, and ABS are more reminiscent of the post-war era. Quickshifter is not offered by Benelli itself. The suspension is present but provides good feedback in the limit areas only with difficulty and shakes quite a bit on small bumps in the city. This section intentionally highlights that a motorcycle that hasn't received an update in six years logically doesn't meet most of today's everyday criteria. The question, however, is: For whom are today's everyday criteria applicable? Which customer group, or rather, what percentage of a customer group is looking for a motorcycle with military technology, aviation mechanics, and almost active intelligence?