How 1000PS Makes Money: Our Business Model Explained in Detail

As a motorcyclist, you often see the coolest bikes, exciting tests, and action-packed videos on 1000PS. Many of you might think, "Wow, that must be a dream job!" And yes, we at 1000PS greatly appreciate exploring the most beautiful routes in the world on the best machines. But the reality is that these activities alone are not enough to keep 1000PS running. That's why today we want to explain to you how we actually make our money at 1000PS.

1000PS started in 2001 not as a pure content producer, but as a web service provider for motorcycle dealers. Since then, our business model has evolved significantly. Our main focus is on providing digital solutions for motorcycle dealers and manufacturers who want to build a professional online presence in the industry. We support them in mastering the many challenges of the digital world. Our most important tool is the 1000PS Internet Manager, a specially developed content management system (CMS) that is already used on over 1800 websites in various countries across Europe. It allows motorcycle dealers to operate their own websites independently and flexibly. They can easily manage content such as used vehicles, opening hours, and contact persons themselves, while our team takes care of maintaining brand-specific information – be it technical data, images of new models, or special promotions. With this system, dealers can stay up to date and perfectly optimize their site for local search queries.

But that's not all. We don't just offer individual solutions for dealers; we also work closely with major motorcycle manufacturers. Here, we take on the design and management of dealer networks for entire markets and countries. The goal is to help manufacturers consistently present their brand message and ensure that dealers in their region are well-placed in Google Maps and other search results. Our advantage over many small web design agencies is clear: we have a large team of experts who understand the needs of dealers and manufacturers precisely. This allows us to not only respond quickly but also to implement complex, multilingual projects in multiple countries simultaneously. Collaborating with manufacturers enables us to centrally manage hundreds of dealer websites for them and roll out all new features quickly and without detours. What could otherwise be lengthy and expensive, we offer from a single source and in many languages – always with a single point of contact.

While we operate a sustainable business model with these products, it's a different story in content production. The videos, articles, and tests you see on YouTube and 1000PS are meant to make our platforms known, but they are by no means a profitable business. In fact, 1000PS incurs losses every year from pure content production. So why do we do it anyway? Because we know that our content sparks the interest of motorcycle riders and leads them to our marketplaces and platforms. This is our marketing measure that contributes to supporting dealers and manufacturers in the long run. Therefore, our content production is a very long-term investment to promote the 1000PS brand and continuously deliver new revenues to our dealers.

Other agencies have often tried to copy our business model over the years – but only the cool stuff, like content production and videos. Surprisingly, no one has imitated the part of our business model that really sustains us financially: the maintenance and care of dealer websites. Sure, testing bikes and shooting videos all day looks like fun, but it's the less glamorous work in the background that allows us to do just that.

A central aspect that has distinguished 1000PS for years is our credibility in motorcycle tests. For us, it is always paramount to provide riders with honest and practical assessments, whether it's a superbike rocket, an adventure all-rounder, or an entry-level model. Our testers are passionate motorcyclists who ride each bike as it would be used in practice. Thanks to our corporate structure, we have very broad shoulders and are not dependent on the marketing budgets of individual major manufacturers. This sets us apart significantly from small motorcycle magazines or influencers. Because for us, only one thing counts: delivering authentic impressions to you, the community, which you can use in your own purchasing decisions. To be frank, it is not important for our business success which motorcycle you buy. For us, it is only important that you buy from a dealer who is active on the marketplaces of 1000PS.at, 1000PS.de, or 1000PS.ch. And these are dealers of all relevant motorcycle brands. This exceptional business model ensures you credible reporting.

Our secret? We are more than just videos and tests. We are the digital partner for dealers and manufacturers across Europe. With our customized website solutions and comprehensive support, we ensure that our partners always make the best impression online. And that’s exactly what allows us to continue producing the cool content you know us for. This is how we turn the combination of passion and business into a successful overall package.